Will was one of the best speakers I’ve seen on storytelling as the new marketing.
— Jessica Williams - Founder, The Super Woman Project

Marketing and Brand Development

There's almost always a problem worth solving rooted in the stunted growth of narrative. My client work focuses on tackling those challenges, solving those problems, and helping people build lasting, powerful stories, as well as the publishing infrastuctures required to deliver them. 



Building a goal-driven writing tool to help writers finally finish their complex writing projects.


Empowering the organization to better tell its story across channels, and reach new audiences with compelling, tonally rich content.



Building a narrative to communicate an innovative use of space in one of the most expensive commercial property markets in the world.


The David and Lucile Packard Foundation

Building a communications infrastructure rooted in story, and a web architecture designed to empower publishing across program areas.


Arabella Advisors

Helping a social good consultancy share its story and build awareness.


Additional client work includes:



I work with organizations to help clarify or develop their narratives, and turn them into resonant stories people are searching for. 

Will transformed our blog from an afterthought to one of our top referrers to the product.
— Arthur Klepchukov - TheRightMargin


Reporting and editorial positions at Boston Magazine, Texas Monthly, The Irish Times, The York Dail Record, and others. 


The Nob Hill Gazette (San Francisco) - "The Rule of Law" - feature profile of former U.S. Attorney Joseph Russoniello

Food Writing

D.C. Examiner - Sustinable Food and Agriculture