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TheRightMargin  - A Writing App Built By Writers, For Writers

Postition:

Head of Marketing

Responsibilities:

  • Developed all brand and marketing initiatives for a writing-productivity SaaS start-up. Includes definition of sustainable acquisition funnel for early growth
  • Developed multi-channel marketing strategy, executed through Agile Scrum marketing methodology

  • Drove company’s blog to become our top organic referrer, authoring and editing more than 50 posts

  • Oversee all email marketing programs, including audience segmentation and MailChimp campaign automation for customer segments; Mandrill transactional email planning and oversight, customer onboarding process, nurture campaigns, and more

  • Established approach to content marketing, including editorial strategy definition, and content distribution and syndication planning

  • Video planning, script-writing, and deployment of promotional videos via YouTube

Tools:

MailChimp, Mandrill, SendinBlue, Intercom, Mixpanel, Slack, GitHub, WordPress, Buffer, Canva, Lucky Orange, Mouseflow, Drift, Heroku, Trello, Typeform, Stripe, Workflowy, Google Analytics, IndieGoGo, Facebook AdManager, AdWords and InVision.

Campaigns & Creative: