TheRightMargin  - A Writing App Built By Writers, For Writers


Head of Marketing


  • Developed all brand and marketing initiatives for a writing-productivity SaaS start-up. Includes definition of sustainable acquisition funnel for early growth
  • Developed multi-channel marketing strategy, executed through Agile Scrum marketing methodology

  • Drove company’s blog to become our top organic referrer, authoring and editing more than 50 posts

  • Oversee all email marketing programs, including audience segmentation and MailChimp campaign automation for customer segments; Mandrill transactional email planning and oversight, customer onboarding process, nurture campaigns, and more

  • Established approach to content marketing, including editorial strategy definition, and content distribution and syndication planning

  • Video planning, script-writing, and deployment of promotional videos via YouTube


MailChimp, Mandrill, SendinBlue, Intercom, Mixpanel, Slack, GitHub, WordPress, Buffer, Canva, Lucky Orange, Mouseflow, Drift, Heroku, Trello, Typeform, Stripe, Workflowy, Google Analytics, IndieGoGo, Facebook AdManager, AdWords and InVision.

Campaigns & Creative: